{D} 107: Content toolkit

14 tools for organizing, measuring, and creating content

Oh hello. This is one of our occasional posts on content strategy. For new subscribers, we do these occasionally on Thursdays. If tools for content strategists aren’t your cup of earl grey, consider forwarding this to a content-involved friend or throuple partner. Links return Tuesday.

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A useful content toolkit

Recently I started playing around with Figma’s new Slides tool.

Very easy, very fun. Reminds me of Keynote.

Hunting around for a reason to use Slides, I decided to redesign my most-commonly used content strategy tools into a single deck.

This is a first draft of that deck. Looks kind of like a wireframe.

Inside is a bare bones, step-by-step walkthrough of tools and frameworks you need for any content strategy project.

This will be useful for anyone who is doing an internal strategy project or creating content for a client.

What’s included:

Each slide contains a description of the tool/framework, an explanation of why to use it, and (where appropriate) a link to a simple spreadsheet that you can copy and customize. Go wild, kid.

You’ll also find more colorful tools like this user journey:

And a recommended persona template:

The link to access and copy this file is below.