{D} 114: strategy + structure + copy

Five star reviews, a timeline of zoos, and what people say on Hinge

Recently, a client hired me to copyedit a few documents. This client was a consulting firm. This firm was managing the deployment of software for a global brand. The documents were strategic guides for implementing healthcare software—so docs for docs, so to speak, or better said: their corporate managers.

And a five-day deadline, so quick turnaround.

Th…