{ D } 98: be not afraid!

How to name brands, a writing flowchart, and the cute zaniness of late capitalism

I get a lot of those vacation reality vids on tiktok.

The ones where the tiktok opens with swelling music and a gorgeous shot of a European destination (the Hausmannian boulevards! The romantic canals!), then switches to a clunky song over images of overcrowded streets and ugly tourists with fanny packs.

Turns out, not everybody can enter Yosemite at onc…