How to be a professional stranger

{D} 153: A starter pack of cultural research tools + using semiotics for fun and profit

Hey there from the high valley of Mexico City. Different type of post today that explains the basics of cultural research and provides tools for getting started, all based on my semiotics + ethnographic work this year in Mexico and India. Many links and fun little wonky concepts below. Helpful for researchers, strategists, and brand marketers, too. Plea…