Stop Copying the Wrong Thing

A business isn't designed to think. It's designed to duplicate.

If you hang around these newslettered woods often, you'll likely recall that I'm Cheez-It®-level obsessed with the following quotation from the mathematician Alfred North Whitehead:

"Civilisation advances by extending the number of important operations we can perform without thinking about them.”

Whitehead was talking about algebra—i.e., treating symbols …