The All New Brand & Content Workshop 🎉

Your downloadable guide for developing powerful content, complete with video tutorials and collaborative whiteboards for remote workers

Oh hello!

Here’s a true fact.

In the three years that I’ve been running this fully armed and operational battle station newsletter, I’ve sent just one subscribers-only email.

And guess what!

This thing you’re reading right now?

This is that email.

Sorry it took so long. For an explanation as to why, please see image immediately previous.

Going forward, there will be more subscribers-only content. This content will center around marketing frameworks, case studies, and advice for developing powerful content and effective teams. A lot of that content takes a long time to make, so I hope you understand why it will be behind a modest, tiny rat-powered paywall.

The archives, too, are behind those feisty little rodents. In the archive you’ll find popular posts like:

• Product Content Strategy 101

• The Bento Box Method for developing topical content

• Marketing strategy for agencies 101

• Positioning strategy for agencies 101

• Hiring scorecards and why you should use them

If you’re not yet a subscriber, I hope you’ll come hang out. The cost is 5 paper dollars per month, which is what <counts on fingers> … about 1/3rd of a coffee at Starbucks?¹ 💀💀💀

Enough about burnt coffee. Today I’m releasing the a newly revised and updated version of the 12-step Brand and Content Workshop.

This workshop, first released last year, has been completely redesigned from the pixels up.

It’s a deck with 12 activities for developing powerful content.

It’s designed for any team that’s seeking clarity in their quest to develop more unique and engaging story ideas. That means startups building a new brand, marketing teams seeking alignment, and content teams developing new ways to reach an audience. Also great for consultants and agency creatives, who can use these activities to help their clients.

After a year of feedback from clients and readers, I’ve added a bunch of features to this deck, including collaborative whiteboards for remote workers and video tutorials to help you—the fearless reader with excellent taste—run the workshop yourself.

This workshop will always be free to paying subscribers, and you can check it out below.

But but but! If you’d prefer not to subscribe (the gall!) and would rather download the workshop outright, you can find it here on my ol’ dot com. The cost is 100% expensable and tax write-offable, my friends! Makes for a remarkably mediocre stocking stuffer, too (mostly because it is made of very unstuffable pixels. Anyway it’s not Christmas boo).

More on the deck below!

funny British saluting gesture,

-s.

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The All New Brand and Content Strategy Workshop