Oh hello, oh hi!

Welcome to Delightful.

We do creative things, and we make creative tools for our readers.

Delightful is run by Steve Bryant, that’s me, hello. I’m a freelance strategist and creative consultant who conceives new editorial products, hires creative personnel for new products and companies, develops editorial plans, creates strategies for brands, and develops content proposals, pitches, and strategies for agencies.

You can find more about my services here. I am for hire.

Prior to Delightful, I was the head of content for Article Group, the founding editor of InsideHook, the director of branded and sponsored content for NBC, a columnist for Hollywood Reporter, and one of the first employees of Thrillist.

I also co-founded Rental Car Rally, "the world's dumbest motoring event", which runs every summer in the California desert.

What can I expect from this newsletter?

These letters arrive once every sometimes, but usually on Sundays at 6pm ET. They’re designed to help you make better creative and strategic decisions. Sometimes that means essays, like this essay about a parlor game called Lodden. Sometimes that means resources, like this framework for making content decisions

The two most popular posts, by far:

And who are you?

As for you, new friend, I hope you’re doing great. Don’t hesitate to drop a line to say hello, or schedule a meeting with me to talk about content, strategy, or just share a drink over zoom. I’d love to meet you and hear about what you’re working on.


Steve Bryant
Strategist and consultant. I build editorial products for brands, publishers, and agencies.