Hi. Welcome. It’s me, Steve Bryant. I work with brands and agencies on content strategy and operations. You can find more about my services here.

You might know me as the former head of content for Article Group, a boutique creative agency. Or as the writer of those popular posts about storytelling and frameworks and the forest science of Facebook, or maybe from that post about why Trump is a better storyteller than Hemingway, or that viral twitter thread about bicycle face.

Or you might know me from that midnight road race I created in Los Angeles. Or that series of delicious dinners I started called The Great Steak Debate. Or, a long time ago now, that Wii Tennis tournament in Brooklyn.

What can I expect from this newsletter?

These letters arrive once every sometimes, but usually on Sundays at 6pm ET. They’re designed to help you make better creative and strategic decisions. Sometimes that means essays, like this essay about a parlor game called Lodden. Sometimes that means resources, like this framework for making content decisions

And who are you?

As for you, new friend, I hope you’re doing great. Don’t hesitate to drop a line to say hello, or schedule a meeting with me to talk about content, strategy, or just share a drink over zoom. I’d love to meet you and hear about what you’re working on.